Penny Ciaburri

About the author

Penny Ciaburri

When Words Became Her Driving Force

Penny Ciaburri is known for her relentless drive and sheer determination to peruse with passion, very lofty goals- those that are almost inconceivable. She grew up in a small town in upstate New York and was the first in her family to go to college. Penny a risk taker, left a great professional position with a brilliant future and financial security to start her own company. She is highly regarded for her tenacity, composure and intelligence as she had to fight through rejection, loss of relationships, and what she refers to as “gut punches” along the way.

Penny built PLC Associates, establishing it as a national consultancy. Despite the many roadblocks and pain points, she refused to lose her forward focus with the dream of establishing legacy wealth for generations- the first in her family. She accomplished it while enduring an onslaught of roadblocks. Penny describes her life as incredibly happy and blessed, now living in Naples, Florida during winter months and on beautiful Canandaigua Lake in summer. She is proud to be able to be philanthropic and serve as a “rock” for her family.

Writing to inspire empower and transform

The mission behind If You Name Her Penny is simple to remind readers that they are stronger than their struggles. Through every chapter, the author aims to inspire healing, self-reflection, and the courage to face life’s hardest truths with grace.

From pain to purpose, one page at a time.

If You Name Her Penny emanates from moments of disappointment, challenge and sheer determination. This inspirational story provides depth and reflection on how to be courageous, keep moving forward, and develop your inner core of confidence and strength. The author writes in raw detail about truly extraordinary experiences and “lessons learned.” The result- we gain powerful insights and an empowering conviction to truly chase our lofty dreams.

Penny Ciaburri

Years of conviction and composure created the pathway

Penny Ciaburri’s writing is shaped by real emotions and life experiences. Through moments of silence, struggle, and strength, she’s learned to turn pain into purpose crafting stories that reflect resilience and healing.

If You Name Her Penny illustrates narratives and stories that empower readers to push through the almost impossible and rise to become designers of their destiny.

Beyond the pages.

When she isn’t writing, Penny enjoys a very active life of time with family, taking great trips on her boat, golf, meaningful conversations and plenty of social time with friends. She believes in being a positive force in the lives of others.

Penny is committed to “paying it forward” and sharing those reflections that empower readers to stand up and step up to their dreams.